Anymail integrates with the SendGrid email service, using their Web API v3.


Troubleshooting: If your SendGrid messages aren’t being delivered as expected, be sure to look for “drop” events in your SendGrid activity feed.

SendGrid detects certain types of errors only after the send API call appears to succeed, and reports these errors as drop events.



To use Anymail’s SendGrid backend, set:

EMAIL_BACKEND = "anymail.backends.sendgrid.EmailBackend"

in your


A SendGrid API key with “Mail Send” permission. (Manage API keys in your SendGrid API key settings.) Required.

    "SENDGRID_API_KEY": "<your API key>",

Anymail will also look for SENDGRID_API_KEY at the root of the settings file if neither ANYMAIL["SENDGRID_API_KEY"] nor ANYMAIL_SENDGRID_API_KEY is set.


Whether Anymail should generate a UUID for each message sent through SendGrid, to facilitate status tracking. The UUID is attached to the message as a SendGrid custom arg named “anymail_id” and made available as anymail_status.message_id on the sent message.

Default True. You can set to False to disable this behavior, in which case sent messages will have a message_id of None. See Message-ID quirks below.


If you use merge data with SendGrid’s legacy transactional templates, set this to a str.format() formatting string that indicates how merge fields are delimited in your legacy templates. For example, if your templates use the -field- hyphen delimiters suggested in some SendGrid docs, you would set:


The placeholder {} will become the merge field name. If you need to include a literal brace character, double it up. (For example, Handlebars-style {{field}} delimiters would take the format string "{{{{{}}}}}".)

The default None requires you include the delimiters directly in your merge_data keys. You can also override this setting for individual messages. See the notes on SendGrid templates and merge below.

This setting is not used (or necessary) with SendGrid’s newer dynamic transactional templates, which always use Handlebars syntax.


The base url for calling the SendGrid API.

The default is SENDGRID_API_URL = "" (It’s unlikely you would need to change this.)

esp_extra support

To use SendGrid features not directly supported by Anymail, you can set a message’s esp_extra to a dict of parameters for SendGrid’s v3 Mail Send API. Your esp_extra dict will be deeply merged into the parameters Anymail has constructed for the send, with esp_extra having precedence in conflicts.

Anymail has special handling for esp_extra["personalizations"]. If that value is a dict, Anymail will merge that personalizations dict into the personalizations for each message recipient. (If you pass a list, that will override the personalizations Anymail normally constructs from the message, and you will need to specify each recipient in the personalizations list yourself.)


message.open_tracking = True
message.esp_extra = {
    "asm": {  # SendGrid subscription management
        "group_id": 1,
        "groups_to_display": [1, 2, 3],
    "tracking_settings": {
        "open_tracking": {
            # Anymail will automatically set `"enable": True` here,
            # based on message.open_tracking.
            "substitution_tag": "%%OPEN_TRACKING_PIXEL%%",
    # Because "personalizations" is a dict, Anymail will merge "future_feature"
    # into the SendGrid personalizations array for each message recipient
    "personalizations": {
        "future_feature": {"future": "data"},

(You can also set "esp_extra" in Anymail’s global send defaults to apply it to all messages.)

Limitations and quirks


SendGrid does not return any sort of unique id from its send API call. Knowing a sent message’s ID can be important for later queries about the message’s status.

To work around this, Anymail generates a UUID for each outgoing message, provides it to SendGrid as a custom arg named “anymail_id” and makes it available as the message’s anymail_status.message_id attribute after sending. The same UUID will be passed to Anymail’s tracking webhooks as event.message_id.

To disable attaching tracking UUIDs to sent messages, set SENDGRID_GENERATE_MESSAGE_ID to False in your Anymail settings.

Changed in version 6.0: In batch sends, Anymail generates a distinct anymail_id for each “to” recipient. (Previously, a single id was used for all batch recipients.) Check anymail_status.recipients[to_email].message_id for individual batch-send tracking ids.

Changed in version 3.0: Previously, Anymail generated a custom Message-ID header for each sent message. But SendGrid’s “smtp-id” event field does not reliably reflect this header, which complicates status tracking. (For compatibility with messages sent in earlier versions, Anymail’s webhook message_id will fall back to “smtp-id” when “anymail_id” isn’t present.)

Invalid Addresses

SendGrid will accept and send just about anything as a message’s from_email. (And email protocols are actually OK with that.)

(Tested March, 2016)

Wrong character set on text attachments

Under some conditions, SendGrid incorrectly identifies text attachments (text/plain, text/calendar, etc.) as using ISO-8859-1 encoding, and forces charset="iso-8859-1" into the attachments’ MIME headers. This generally causes any non-ASCII characters in the attachments to be replaced with incorrect or illegal characters in the recipient’s email client.

The behavior is unpredictable, and may vary by SendGrid account or change over time. There is no reliable, general workaround that Anymail could implement. You may be able to counteract the issue by enabling open and/or click tracking in your SendGrid account. The only way to completely avoid the problem is switching to a non-text attachment type (e.g., application/pdf) or limiting your text attachments to use only ASCII characters. See issue 150 for more information and other possible workarounds.

If this impacts your usage, it’s helpful to report it to SendGrid support, so they can quantify customers affected and prioritize a fix.

(Noted June, 2019 and December, 2019)

Arbitrary alternative parts allowed

SendGrid is one of the few ESPs that does support sending arbitrary alternative message parts (beyond just a single text/plain and text/html part).

AMP for Email

SendGrid supports sending AMPHTML email content. To include it, use message.attach_alternative("...AMPHTML content...", "text/x-amp-html") (and be sure to also include regular HTML and text bodies, too).

No envelope sender overrides

SendGrid does not support overriding envelope_sender on individual messages.

Batch sending/merge and ESP templates

SendGrid offers both ESP stored templates and batch sending with per-recipient merge data.

SendGrid has two types of stored templates for transactional email:

  • Dynamic transactional templates, which were introduced in July, 2018, use Handlebars template syntax and allow complex logic to be coded in the template itself.

  • Legacy transactional templates, which allow only simple key-value substitution and don’t specify a particular template syntax.

[Legacy templates were originally just called “transactional templates,” and many older references still use this terminology. But confusingly, SendGrid’s dashboard and some recent articles now use “transactional templates” to mean the newer, dynamic templates.]

Changed in version 4.1: Added support for SendGrid dynamic transactional templates. (Earlier Anymail releases work only with SendGrid’s legacy transactional templates.)

You can use either type of SendGrid stored template by setting a message’s template_id to the template’s unique id (not its name). Supply the merge data values with Anymail’s normalized merge_data and merge_global_data message attributes.

message = EmailMessage(
    # omit subject and body (or set to None) to use template content
    to=["[email protected]", "Bob <[email protected]>"]
message.template_id = "d-5a963add2ec84305813ff860db277d7a"  # SendGrid dynamic id
message.merge_data = {
    '[email protected]': {'name': "Alice", 'order_no': "12345"},
    '[email protected]': {'name': "Bob", 'order_no': "54321"},
message.merge_global_data = {
    'ship_date': "May 15",

When you supply per-recipient merge_data, Anymail automatically changes how it communicates the “to” list to SendGrid, so that each recipient sees only their own email address. (Anymail creates a separate “personalization” for each recipient in the “to” list; any cc’s or bcc’s will be duplicated for every to-recipient.)

See the SendGrid’s transactional template overview for more information.

Legacy transactional templates

With legacy transactional templates (only), SendGrid doesn’t have a pre-defined merge field syntax, so you must tell Anymail how substitution fields are delimited in your templates. There are three ways you can do this:

  • Set 'merge_field_format' in the message’s esp_extra to a python str.format() string, as shown in the example below. (This applies only to that particular EmailMessage.)

  • Or set SENDGRID_MERGE_FIELD_FORMAT in your Anymail settings. This is usually the best approach, and will apply to all legacy template messages sent through SendGrid. (You can still use esp_extra to override for individual messages.)

  • Or include the field delimiters directly in all your merge_data and merge_global_data keys. E.g.: {'-name-': "Alice", '-order_no-': "12345"}. (This can be error-prone, and makes it difficult to transition to other ESPs or to SendGrid’s dynamic templates.)

# ...
message.template_id = "5997fcf6-2b9f-484d-acd5-7e9a99f0dc1f"  # SendGrid legacy id
message.merge_data = {
    '[email protected]': {'name': "Alice", 'order_no': "12345"},
    '[email protected]': {'name': "Bob", 'order_no': "54321"},
message.esp_extra = {
    # Tell Anymail this SendGrid legacy template uses "-field-" for merge fields.
    # (You could instead set SENDGRID_MERGE_FIELD_FORMAT in your ANYMAIL settings.)
    'merge_field_format': "-{}-"

SendGrid legacy templates allow you to mix your EmailMessage’s subject and body with the template subject and body (by using <%subject%> and <%body%> in your SendGrid template definition where you want the message-specific versions to appear). If you don’t want to supply any additional subject or body content from your Django app, set those EmailMessage attributes to empty strings or None.

On-the-fly templates

Rather than define a stored ESP template, you can refer to merge fields directly in an EmailMessage’s subject and body, and SendGrid will treat this as an on-the-fly, legacy-style template definition. (The on-the-fly template can’t contain any dynamic template logic, and like any legacy template you must specify the merge field format in either Anymail settings or esp_extra as described above.)

# on-the-fly template using merge fields in subject and body:
message = EmailMessage(
    subject="Your order {{order_no}} has shipped",
    body="Dear {{name}}:\nWe've shipped order {{order_no}}.",
    to=["[email protected]", "Bob <[email protected]>"]
# note: no template_id specified
message.merge_data = {
    '[email protected]': {'name': "Alice", 'order_no': "12345"},
    '[email protected]': {'name': "Bob", 'order_no': "54321"},
message.esp_extra = {
    # here's how to get Handlebars-style {{merge}} fields with Python's str.format:
    'merge_field_format': "{{{{{}}}}}"  # "{{ {{ {} }} }}" without the spaces

Status tracking webhooks

If you are using Anymail’s normalized status tracking, enter the url in your SendGrid mail settings, under “Event Notification”:

Be sure to check the boxes in the SendGrid settings for the event types you want to receive.

SendGrid will report these Anymail event_types: queued, rejected, bounced, deferred, delivered, opened, clicked, complained, unsubscribed, subscribed.

The event’s esp_event field will be a dict of Sendgrid event fields, for a single event. (Although SendGrid calls webhooks with batches of events, Anymail will invoke your signal receiver separately for each event in the batch.)

Inbound webhook

If you want to receive email from SendGrid through Anymail’s normalized inbound handling, follow SendGrid’s Inbound Parse Webhook guide to set up Anymail’s inbound webhook.

The Destination URL setting will be:

You should enable SendGrid’s “POST the raw, full MIME message” checkbox (see note below). And be sure the URL has a trailing slash. (SendGrid’s inbound processing won’t follow Django’s APPEND_SLASH redirect.)

If you want to use Anymail’s normalized spam_detected and spam_score attributes, be sure to enable the “Check incoming emails for spam” checkbox.


Anymail supports either option for SendGrid’s “POST the raw, full MIME message” checkbox, but enabling this setting is preferred to get the most accurate representation of any received email. Using raw MIME also avoids a limitation in Django’s multipart/form-data handling that can strip attachments with certain filenames.

Changed in version 8.6: Leaving SendGrid’s “full MIME” checkbox disabled is no longer recommended.